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Basic Package 1. Campaign Setup

  • Objective Setting: Define the goal of the campaign (e.g., traffic, engagement).
  • Audience Targeting: Basic demographic and interest-based targeting.
  • Ad Creation: Design a single ad with one image or video and a CTA.

2. Budget Management

  • Daily Budget: Set and manage a daily ad budget.
  • Ad Scheduling: Specify start and end dates.

3. Performance Monitoring

  • Basic Analytics: Track key metrics like impressions, clicks, and CTR.
  • Monthly Report: Provide a summary report of ad performance.

4. Optimization

  • Basic Adjustments: Make minor tweaks based on performance data.

 

Standard Package 1. Campaign Setup

  • Objective Setting: Detailed goal setting for different campaigns (e.g., conversions, lead generation).
  • Advanced Audience Targeting: Use of custom audiences, lookalike audiences, and interest-based targeting.
  • Ad Creation: Design up to three ads with varying visuals (images, videos, carousel ads) and CTAs.

2. Budget Management

  • Daily and Lifetime Budget: Manage both daily and total campaign budgets.
  • Ad Scheduling: Flexible scheduling options.

3. Performance Monitoring

  • In-Depth Analytics: Track and analyze detailed metrics such as conversions and cost per action.
  • Bi-Weekly Reports: Provide detailed insights and performance reports.

4. Optimization

  • A/B Testing: Run split tests for different ad elements (headlines, images, CTAs).
  • Continuous Improvement: Make ongoing adjustments based on performance.

 

Premium Package 1. Campaign Setup

  • Objective Setting: Comprehensive strategy for multiple objectives (e.g., brand awareness, sales, lead generation).
  • Advanced Targeting: Implement retargeting, custom audiences, and lookalike audiences with sophisticated segmentation.
  • Ad Creation: Design up to five ads with a mix of image, video, carousel, and slideshow formats.

2. Budget Management

  • Comprehensive Budget Management: Detailed budget planning and allocation across multiple campaigns.
  • Advanced Scheduling: Dynamic scheduling and budget adjustments based on performance.

3. Performance Monitoring

  • Advanced Analytics: Detailed tracking of metrics including ROAS (Return on Ad Spend) and customer lifetime value.
  • Weekly Reports: In-depth performance analysis with actionable insights.

4. Optimization

  • Advanced A/B Testing: Test multiple ad variations and audience segments.
  • Full-Funnel Optimization: Optimize ads at different stages of the customer journey (awareness, consideration, conversion).
  • Ongoing Strategy Adjustments: Regular strategic reviews and adjustments.

5. Creative Development

  • Professional Design: Custom graphics and video production.
  • Content Strategy: Develop a content calendar and creative strategy.

 

Enterprise Package 1. Campaign Setup

  • Comprehensive Strategy: Develop and execute a detailed strategy for large-scale campaigns.
  • Advanced Targeting & Segmentation: Tailored audience segments, extensive retargeting strategies, and multi-layered lookalike audiences.
  • Ad Creation: Unlimited ad designs and formats (images, videos, carousels, slideshows, and interactive ads).

2. Budget Management

  • High Budget Management: Detailed budget strategy for extensive campaigns.
  • Dynamic Scheduling: Real-time budget adjustments and scheduling optimization.

3. Performance Monitoring

  • Custom Analytics Dashboards: Advanced reporting with custom metrics and KPIs.
  • Real-Time Monitoring: Continuous performance tracking and optimization.

4. Optimization

  • Full Funnel Optimization: Comprehensive optimization across the entire customer journey.
  • Extensive A/B Testing: Multivariate testing and deep analytics.
  • Strategy Adjustments: Ongoing strategic adjustments and recommendations.

5. Creative Development

  • Full Creative Suite: High-end graphics, video production, and copywriting.
  • Content Strategy & Management: Full content calendar management and strategy development.

6. Dedicated Support

  • Account Management: Dedicated account manager and strategic consultant.
  • Consultation: Regular strategy meetings and consultations.

 

Add-On Services

  • Remarketing Campaigns: Additional fees for setting up and managing remarketing ads.
  • Creative Services: Extra charges for custom graphics or video production.
  • Advanced Analytics: Additional costs for specialized analytics and reporting tools.

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