Digital marketing is the practice of promoting products, services or brands through digital channels, such as search engines, social media, email, mobile apps, and websites. It is a complex field that requires a combination of different strategies and tactics to achieve specific business objectives, such as increasing brand awareness, generating leads, or driving conversions.

Some common digital marketing techniques include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, affiliate marketing, and influencer marketing. Each technique has its own set of advantages and disadvantages, and businesses must choose the ones that best suit their needs and goals.

Digital marketing is constantly evolving as new technologies and platforms emerge, so it is important for businesses to stay up-to-date with the latest trends and best practices to remain competitive in the online space.